Rider NX Bold High

Creative Lead at Rastro
Concept & Creative Direction for Rider



Concept and Creative Direction: Rastro

Executive Director: Lucas Djahjah
Creative Director: Afonso Soares
Director of Strategy and Operations: Rafael Bizachi
Service and Management Leadership: Joy Passarelli
Management and Operations Supervision: Gabriela Rezende
Audiovisual Direction: Stéphanie Saramago






Creative Lead: Andressa Rodrigues and Nickolas Borba
Commercial manager: Fabio de Medeiros
Project Management: Géssica Santos
Art Direction: Kely Maria and Daniel Reis
Editor: Diego Moretto and Acsa Braga
Media and Performance: Felipe Reis
B.I: Carol Vicente and Nicole Pitelli


Community Manager: Rayssa Pinna and Emily Schwan
Strategy & Data Leader: Mariana Campello
Content Strategy: Manuela Porto
Motion: Felipe Salek, Rodrigo Spitz, Gilberto Mendes

Client: Rider
Producer: Rastro Studios
Nickolas Borba
©2025 from Rio, based in Lisbon