Bombay Sapphire Effect
Art Direction
Concept & Creative Direction
for Bombay Sapphire
Year: 2022
In order to reinforce that 'just like art, gin goes far beyond taste', we created a series of video loops that work as dopamine triggers, as they are pleasurable and hypnotic. The 3D illustration aesthetic was another new approach in the communication of the Bombay Sapphire brand in Brazil.
RASTRO
Creative Direction: Afonso Soares
Art Direction: Erik Machado & Nickolas Borba
3D Design & Motion: Arthur Xavier
Strategy: Rafael Bizachi & Andressa Rodrigues