Bombay Sapphire x Midjourney
Creative Lead
for Bombay Sapphire
Year: 2023
The Bombay Sapphire x Midjorney series was designed to highlight the intersection between artificial intelligence and art, showcasing the creative potential of AI technology and emphasizing AI's role in shaping modern visual expression. It was an innovative move in the digital marketing space, emphasizing Bacardi’s commitment to blending tradition with cutting-edge technology.
RASTRO
Creative Direction: Afonso Soares
Creative Lead: Nickolas Borba
Art Direction: Arthur Bittar
Strategy: Rafael Bizachi & Andressa Rodrigues